2323 Gold Coast Highway, Mermaid Beach

Development

Blue Heron - A Rare 1,306m² Blue-Chip Holding with Strong Motel Returns and Future Potential
There is something increasingly difficult to replace in Mermaid Beach - land. The opportunity to secure a substantial 1,306m²* triple allotment in one of the Gold Coast's most desirable coastal suburbs, complemented by a renovated, income-producing motel, presents a compelling investment proposition with both immediate appeal and long-term potential.

Occupying an expansive coastal holding with approximately 71.93 metres* of dual street frontage to the Gold Coast Highway and Heron Avenue, the property combines an established accommodation business, prominent positioning and exceptional connectivity, just moments from the beach.

The renovated motel offers an attractive opportunity to secure an established accommodation operation delivering strong returns, with the added advantage of a substantial underlying landholding in a highly sought-after coastal location. The existing improvements comprise approximately 744m²* of gross building floor area, complemented by approximately 186m²* of undercover outdoor space. Accommodation includes 14 one-bedroom ensuited rooms, together with dedicated manager's quarters featuring three bedrooms, two kitchens, a bathroom and reception area.

Enhancing the accommodation offering is an impressive selection of lifestyle and wellness facilities, including a swimming pool, outdoor barbecue area, gymnasium and dedicated onsite wellness studio. These amenities complement the motel's coastal setting, providing an appealing guest experience and further distinguishing the property within the local accommodation market.

What makes this opportunity particularly compelling is the flexibility it provides. Whether retained as an established income-producing motel, further enhanced to capitalise on the Gold Coast's thriving accommodation market, or held as a strategic coastal investment for the future, the property offers multiple avenues to realise value over time.

The substantial triple allotment provides an increasingly rare landholding within Mermaid Beach, where opportunities of this scale are becoming exceptionally difficult to secure. Commercial Zoned, the property also offers the opportunity to investigate future residential, commercial or mixed-use redevelopment possibilities, including a potential 50% development uplift under applicable planning provisions, subject to eligibility and relevant approvals.

Connectivity further underpins the property's enduring appeal. Positioned just 200 metres* from the beach and approximately 100 metres* walk to the planned Mermaid Beach South G light rail station, the motel enjoys convenient access to the Gold Coast's renowned lifestyle destinations and expanding public transport network. The light rail extension is expected to strengthen connections between Broadbeach, Mermaid Beach, Nobby Beach and Burleigh Heads, further enhancing accessibility for guests and the long-term appeal of the location.

Mermaid Beach has long been regarded as one of the Gold Coast's most coveted coastal addresses, celebrated for its pristine coastline, relaxed lifestyle and proximity to some of the city's finest dining, shopping and entertainment destinations. The vibrant cafés and restaurants of Nobby Beach are within easy reach, while Pacific Fair Shopping Centre, The Star Gold Coast, Broadbeach and the Gold Coast Convention and Exhibition Centre are all conveniently accessible.

Positioned within a coastal corridor experiencing continued infrastructure investment, urban renewal and significant surrounding development, including nearby projects such as The Alfred, the property is well placed to benefit from the ongoing evolution of this highly desirable location.

Property Features
- Substantial 1,306m²* blue-chip triple allotment in Mermaid Beach
- Approximately 71.93 metres* of dual street frontage to Gold Coast Highway and Heron Avenue
- Renovated, established motel operation offering strong investment returns
- 14 one-bedroom ensuited accommodation rooms
- Dedicated manager's quarters comprising three bedrooms, two kitchens, bathroom and reception area
- Approximately 744m²* gross building floor area
- Approximately 186m²* of undercover outdoor space
- Communal swimming pool and outdoor barbecue facilities
- Dedicated onsite gymnasium and wellness studio
- Opportunity to retain the existing income-producing accommodation business
- Potential to further enhance the motel offering and capitalise on the coastal accommodation market
- Medium Density – RD5 Commercial zoning
- Long-term residential, commercial or mixed-use redevelopment potential (STCA)
- Potential 50% development uplift, subject to applicable planning provisions and approvals
- Just 200 metres* from Mermaid Beach
- Approximately 100 metres* walk to the planned Mermaid Beach South G light rail station
- Exceptional connectivity to Broadbeach, Nobby Beach, Burleigh Heads and the wider Gold Coast
- Convenient access to Pacific Fair, The Star Gold Coast and renowned coastal dining precincts
- Prominent Gold Coast Highway exposure
- Rare opportunity to secure a substantial coastal landholding with both immediate income and future flexibility

The true appeal lies in the opportunity to secure a renovated, income-producing asset today, supported by the long-term security and potential of a substantial blue-chip coastal landholding. With the flexibility to continue operating, further enhance the existing accommodation offering or explore future possibilities, 2323 Gold Coast Highway represents an increasingly rare opportunity to acquire a significant holding in the heart of Mermaid Beach.

Disclaimer:
The above information has not been independently verified, and buyers should confirm all details. Images may be digitally, or AI enhanced for presentation purposes and are indicative only. Amir Prestige
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